Memorabilia

Share your Borden experiences and learn about others. If you have any unique Borden memorabilia items, click on the button below to submit them for our review and a chance to be featured here! Check back often, we're always collecting new items here at Elsie's Corner.

1940's Beulah Cup Mug

1940’s Cup Mug of Beulah the Cow by Universal Cambridge Co. is one among an assortment of family member mugs available. This mug from the collection features one of the first of Elsie’s (1936, the original company mascot) calf children, Beulah (1948). Offspring Beauregard (1948), Husband Elmer the Bull (1940), and twins Larabee and Lobelia (1957) are also part of the family set.

Borden's Malted Milk Tin

Flavored milk provides the same 9 essential nutrients as white milk. This vintage tin reads, “Borden’s New instant sweetened chocolate flavored malted milk is a source of body-building protein…” Children are a huge fan of milk and flavor sweetens the deal. The graphics on this tin contain images of a young boy and girl drinking chocolate milk, Elsie, and her daisy logo. Borden has found ways to keep a healthy amount of fun throughout the years.

1-Gallon Glass Borden Milk Bottle

A vintage 1 gallon glass milk bottle with red handle and Elsie logo that says, “If it’s Borden’s, it’s got to be good.” This bottle, reportedly from the mid-1900s, still stands, just like Elsie The Cow! In 1885, Borden pioneered the use of glass milk bottles and in 2009, the debut of then 16 year old star, Selena Gomez, can be found in a commercial saying the phrase from the jar. This bottle embodies the rich history of Borden, reaching all the way back to times when milk delivery was commonplace.

Elsie Goes to the Moon

In this whimsical flip book we see an adventurous Elsie travel to the moon and back. This book is the perfect representation of the whimsical fun-filled Elsie Americans came to know and love in the 1950’s. During the 1950s, at the height of Elsie’s popularity, it was not uncommon to have many pieces of Elsie merchandise and furnishings scattered around the house at this time.

Click here to view the book! (PDF)

"The Story of Elsie" Flipbook

Elsie the Cow has been an icon for ages, beginning in 1930 and spanning decades to present day. In this interactive flip book, we are able to learn about our beloved Elsie and see how her character was molded into one of the greatest advertising icons of the 20th century. On the cover we see a picturesque portrait of Elsie, click on the image to read into her history.

Click here to view the book! (PDF)

"To Market To Market" Cookbook

In this Borden cookbook we plunge into a multitude of classic recipes that transcend decades. Whether you are craving Elsie’s French Toast or a Chicken Casserole, Borden’s “To Market To Market” cookbook has you covered. On the cover, we see an image of vintage Elsie with her friend rushing to the market to pick up fresh, wholesome ingredients for tonight’s dinner. Try one of Elsie’s favorite recipes today!

Click here to view the book! (PDF)

Borden Creamer Mug

How cute is this vintage heavy cream holder? Don’t you miss the days when glass milk jugs were hand delivered to your doorstep? I know we do. During the 1950s and 1960s, home milk delivery service reached an apex, Borden was delivering to seemingly every house on the block, these antique glass milk jugs have us feeling nostalgic.

Vintage Borden Advertisement

Elsie the Cow was named one of the top advertising icons of the 20th century, and there’s a reason why! Her charming personality has passed the test of time, and she is loved to this very day. This vintage advertisement shows off our beloved Elsie in her prime. Now that we think about it, Borden has always been Big on Flavor.

Click here to download the ad! (PDF)

Elsie's Advertising Placemats

Elsie, Elmer, and the whole Borden family are proud to reveal our first featured memorabilia submission. These lovely vintage Elsie placemats were submitted by Wade F. from Alabama. Wade’s father, Ralph, was a Borden employee for nearly three decades, and was a star member of the Borden community. Ralph passed away June 2nd, 2017, but he will always be a part of the Borden family.

Click here to view the whole collection! (PDF)

Life-Size Elsie The Cow Statue

This amazing memorabilia submission is brought to us by Barry & Lamenda M. from Mississippi. That’s right, this is a full, life-size statue of our fearless leader, Elsie The Cow! Barry & Lamenda, advertising memorabilia collectors, found this towering artifact at a local advertising show and couldn’t let such a gem go! Now, Elsie accompanies Barry & Lamenda to shows everywhere, and always gets the loving attention of (and pictures with!) Elsie fans of all ages. Thanks for this one-of-a-kind submission, Barry & Lamenda!!

Elsie Cups, Salt Shakers, Glass Jugs

This week’s memorabilia submission comes from Marnie L. from Borden’s home state of Texas! Marnie’s grandfather worked for Borden in Houston for over 40 years, and accumulated many pieces of memorabilia as the decades pass. Marnie was kind enough to share some of these valuable pieces of her family history with us, and we are very appreciative! We love to see how large of a role Borden Dairy and Elsie have played in lives all over the country and the world. Thanks so much for this submission, Marnie!

Click here to view Marnie’s whole submission! (PDF)

Vintage Elsie Coffee Cups, Elsie Playing Cards, Glasses, Milk Truck, and MORE!

Today’s #ThrowbackThursday submission comes from Jim S., forever a valued member of the Borden community. Jim worked as a manager at Borden’s Akron, OH plant for 28 years – thank you Jim!

Throughout his tenure at the Akron plant, Jim obtained some great memorabilia items, including: Miniature Borden milk delivery trucks, Elsie The Cow playing cards, Elsie drinking glasses, Borden milk jug, Elsie stuffed animal, Elmer The Bull jar, Borden creamer jugs, Elsie mugs, ‘Lady Borden’ mug…and more!

That’s a lot of memorabilia! We can’t tell you how much we appreciate you sharing these valuable pieces of history, Jim!

Click here to view the full collection! (PDF)

"Meet Elsie!" Poster + A Borden Family Legend

Today’s #ThrowbackThursday memorabilia selection was brought to us by Andrea B. from Orange, TX, another valued member of the Borden family. Andrea included the following message:

If there ever was a person who represented the Borden brand wholeheartedly, it was this man, my father, Pete Alvarez…He was an independent Borden distributor for over 50 years and woke up (early) every day loving his job! His work ethics were something that is unheard of in this day and age. As you can see from the pictures, this spanned a lifetime. In one picture, he is representing the construction of the new Beaumont, Texas plant. Decades later, he was still “the Milkman” in Orange, Texas. Loved by all his stores, and always happy to see the same faces day after day. He delivered Borden milk until he could no longer get in and out of the truck. Even though he passed in 2011, I still run across people in Orange, Texas that smile when they remember the milkman! Famous words…”Mr. Pete, gimme a chocolate!”. I would like to add that my brother, Rod Alvarez, is also a Borden Distributor. He could rival my Dad in years as he has been a milkman for over 40 years. So, yes! My Daddy was the Milkman!

We can’t thank you enough for the submission, Andrea, and we’ll be forever indebted to your father, Pete, for his 50+ years of loyal service to the Borden family, as well as your brother, Ron. 90+ years of combined service to the Borden family, amazing!!!

Click here to view Andrea’s whole submission! (PDF)

Vintage Elsie Metal Milk Jug

This week’s #ThrowbackThursday featured memorabilia item was submitted by Diane F., a beloved member of the extended Borden community.

Diane’s submission, along with many of the other items we’ve featured in this section, remind us of just how many Elsie-branded items were created over the years and still exist today. In fact, Diane included a message with her submission speaking to this point…

“This can reminds me of when I was a kid, Elsie was on everything when I was growing up.”

That’s right, Elsie was “on everything,” and if you look hard enough, even today, Elsie still is “on everything!”

Vintage "Buy US Defense Bonds" Borden Milk Carton

Today’s #ThrowbackThursday memorabilia submission is brought to us by Ken N., a valued member of the extended Borden family. These milk cartons are interesting for a few reasons. Not only are they intruiging relics of the mid 20th century, but one side contains an interesting nod to American history: “For defense, buy United States Defense Bonds aand Stamps.” These bonds and stamps were issued by the US Treasury to help fund participation in World Wars I and World War II. That’s how far back these milk cartons go!

Click here to view Ken’s whole submission! (PDF)

Dancing Elsie Doll

Today’s #ThrowbackThursday featured piece of memorabilia made everyone at Borden chuckle a little bit. In America, one has to achieve a certain, coveted level of notoriety to be made into a doll or action figure. Being one of the top advertising icons of all time, there’s no doubt that Elsie has met and surpassed that standard. This “dancing” Elsie doll was submitted by Cecilia E. from Texas, who had this to say.

When the Jones family went to Texas State Fair, we always went by to see Elsie. I still have my stuffed Elsie.

Maybe someday Elsie will make a return appearance to the Texas State Fair! Until then, we have this dancing Elsie doll to remind us of those fun times. 😆

Click here to download Cecilia’s submission (PDF)