1940’s Cup Mug of Beulah the Cow by Universal Cambridge Co. is one among an assortment of family member mugs available. This mug from the collection features one of the first of Elsie’s (1936, the original company mascot) calf children, Beulah (1948). Offspring Beauregard (1948), Husband Elmer the Bull (1940), and twins Larabee and Lobelia (1957) are also part of the family set.
Memorabilia
Share your Borden experiences and learn about others. If you have any unique Borden memorabilia items, click on the button below to submit them for our review and a chance to be featured here! Check back often, we're always collecting new items here at Elsie's Corner.
1940's Beulah Cup Mug
Borden's Malted Milk Tin
Flavored milk provides the same 9 essential nutrients as white milk. This vintage tin reads, “Borden’s New instant sweetened chocolate flavored malted milk is a source of body-building protein…” Children are a huge fan of milk and flavor sweetens the deal. The graphics on this tin contain images of a young boy and girl drinking chocolate milk, Elsie, and her daisy logo. Borden has found ways to keep a healthy amount of fun throughout the years.
1-Gallon Glass Borden Milk Bottle
A vintage 1 gallon glass milk bottle with red handle and Elsie logo that says, “If it’s Borden’s, it’s got to be good.” This bottle, reportedly from the mid-1900s, still stands, just like Elsie The Cow! In 1885, Borden pioneered the use of glass milk bottles and in 2009, the debut of then 16 year old star, Selena Gomez, can be found in a commercial saying the phrase from the jar. This bottle embodies the rich history of Borden, reaching all the way back to times when milk delivery was commonplace.
Elsie Goes to the Moon
In this whimsical flip book we see an adventurous Elsie travel to the moon and back. This book is the perfect representation of the whimsical fun-filled Elsie Americans came to know and love in the 1950’s. During the 1950s, at the height of Elsie’s popularity, it was not uncommon to have many pieces of Elsie merchandise and furnishings scattered around the house at this time.
"The Story of Elsie" Flipbook
Elsie the Cow has been an icon for ages, beginning in 1930 and spanning decades to present day. In this interactive flip book, we are able to learn about our beloved Elsie and see how her character was molded into one of the greatest advertising icons of the 20th century. On the cover we see a picturesque portrait of Elsie, click on the image to read into her history.
"To Market To Market" Cookbook
In this Borden cookbook we plunge into a multitude of classic recipes that transcend decades. Whether you are craving Elsie’s French Toast or a Chicken Casserole, Borden’s “To Market To Market” cookbook has you covered. On the cover, we see an image of vintage Elsie with her friend rushing to the market to pick up fresh, wholesome ingredients for tonight’s dinner. Try one of Elsie’s favorite recipes today!
Borden Creamer Mug
How cute is this vintage heavy cream holder? Don’t you miss the days when glass milk jugs were hand delivered to your doorstep? I know we do. During the 1950s and 1960s, home milk delivery service reached an apex, Borden was delivering to seemingly every house on the block, these antique glass milk jugs have us feeling nostalgic.
Vintage Borden Advertisement
Elsie the Cow was named one of the top advertising icons of the 20th century, and there’s a reason why! Her charming personality has passed the test of time, and she is loved to this very day. This vintage advertisement shows off our beloved Elsie in her prime. Now that we think about it, Borden has always been Big on Flavor.
Elsie's Advertising Placemats
Elsie, Elmer, and the whole Borden family are proud to reveal our first featured memorabilia submission. These lovely vintage Elsie placemats were submitted by Wade F. from Alabama. Wade’s father, Ralph, was a Borden employee for nearly three decades, and was a star member of the Borden community. Ralph passed away June 2nd, 2017, but he will always be a part of the Borden family.
Life-Size Elsie The Cow Statue
This amazing memorabilia submission is brought to us by Barry & Lamenda M. from Mississippi. That’s right, this is a full, life-size statue of our fearless leader, Elsie The Cow! Barry & Lamenda, advertising memorabilia collectors, found this towering artifact at a local advertising show and couldn’t let such a gem go! Now, Elsie accompanies Barry & Lamenda to shows everywhere, and always gets the loving attention of (and pictures with!) Elsie fans of all ages. Thanks for this one-of-a-kind submission, Barry & Lamenda!!
Elsie Cups, Salt Shakers, Glass Jugs
This week’s memorabilia submission comes from Marnie L. from Borden’s home state of Texas! Marnie’s grandfather worked for Borden in Houston for over 40 years, and accumulated many pieces of memorabilia as the decades pass. Marnie was kind enough to share some of these valuable pieces of her family history with us, and we are very appreciative! We love to see how large of a role Borden Dairy and Elsie have played in lives all over the country and the world. Thanks so much for this submission, Marnie!
