As Vice President of Direct Store Delivery, Eduardo Martinez leads a critical part of Borden’s customer-driven sales strategy. He is responsible for overseeing the direct sales and delivery of Borden products to retailers.
Eduardo has 22 years of experience in the food and beverage industry and joins Borden from PepsiCo, where he spent 20 years in various leadership roles. Most recently, he led the Gatorade, Tropicana, Naked and Hydration brands for the 7-Eleven team. Previously, Eduardo oversaw the operations, selling, delivery, warehouse and fleet functions in North Texas. He also spent two years at ConAgra Foods.
Eduardo was born and raised in Mexico and is bilingual in English and Spanish. He attended the University of Texas at Austin, where he earned his Bachelor of Business Administration in international business.