Barry Card

Barry Card
Vice President of Go-To-Market

As Vice President of Go-To-Market at Borden, Barry Card is responsible for the company’s go-to-market strategy, including route design, with a focus on superior customer service. Barry directly manages distribution route design and analytics functions, both at company headquarters and in the field.

With more than 20 years of experience in designing and implementing go-to-market strategies, Barry most recently served as the Global Director of Go-To-Market Systems Capability at PepsiCo. He also spent 27 years in a variety of roles at Frito-Lay, where he specialized in route management and go-to-market strategies, eventually serving as Go-To-Market Director of the West Division.

Barry graduated from the University of Phoenix with a degree in business administration.