Everyone knows seeing a glass as half-full is associated with having an optimistic world view, but does it hold up to the test?
A new study of 2,000 Americans, conducted in advance of National Dairy Month in June, has found that viewing a glass as half-full not only tracks with more optimistic thinking, but it may line up with even more personality traits…
Borden CEO Tony Sarsam has made it a priority to hire the right people for the dairy’s force of truck drivers and gain their loyalty as frontline ambassadors for Elsie’s milk. His salesforce members who drive the trucks to the stores, talk with Borden’s customers, write the orders and merchandise the products are the company’s largest employee group, and they […]
Elsie the Cow, the beloved bovine spokescow for Borden Dairy, is back with a whole new look! This January, Borden teased announcements that a revamped version of Elsie was on her way. Now, the modern Elsie is back in the spotlight with a milk glass that’s half-full with optimism.
Borden, a heritage American brand and leading U.S. dairy processor and distributor, has landed the No. 16 spot on Forbes’ 2019 list of America’s 100 Most Reputable Companies. Headquartered in Dallas, Borden is the only Texas-based company ranked in the top 20.