22 May 2019
Food Engineering Magazine
Borden CEO Tony Sarsam has made it a priority to hire the right people for the dairy’s force of truck drivers and gain their loyalty as frontline ambassadors for Elsie’s milk. His salesforce members who drive the trucks to the stores, talk with Borden’s customers, write the orders and merchandise the products are the company’s largest employee group, and they [...]
21 May 2019
Ad Week (Pop Icon)
Elsie the Cow, the beloved bovine spokescow for Borden Dairy, is back with a whole new look! This January, Borden teased announcements that a revamped version of Elsie was on her way. Now, the modern Elsie is back in the spotlight with a milk glass that’s half-full with optimism.
16 May 2019
Borden, a heritage American brand and leading U.S. dairy processor and distributor, has landed the No. 16 spot on Forbes’ 2019 list of America’s 100 Most Reputable Companies. Headquartered in Dallas, Borden is the only Texas-based company ranked in the top 20.
15 May 2019
Meet the region’s newest leaders who were lured here (Neiman Marcus' Geoffroy van Raemdonck), promoted (Humphreys' Megan Dimmer), or relocated (McKesson's Brian Tyler).
15 May 2019
Deli Market News
After announcing its brand refresh last week, Borden has some more good news! The dairy processor and distributor recently released a statement noted that it has landed the 16th spot on Forbes’ 2019 list of America’s 100 Most Reputable Companies.