As Chief Sales Officer, Craig Musgrove is responsible for driving revenue growth for Borden. Craig and his team are committed to being the most service-oriented dairy company, working with current and prospective customers to help them win by providing outstanding service, creative solutions and industry-leading growth. Craig’s organization includes outstanding leaders who serve customers across all channels and segments, comprising account executives, the direct store delivery team, and the team that serves those individuals.
Craig has 27 years of industry experience and joined Borden from PepsiCo, where he most recently served as Senior Vice President of Sales for Frito-Lay. There, he was responsible for Frito-Lay’s business with Walmart, supermarkets, e-commerce, club and natural customers. He also previously served in a variety of senior sales and management roles at PepsiCo.
Craig graduated from the University of Texas with a degree in marketing. He and his wife Cindy reside in Dallas with their two children, Daniella and Lucas.