Memorabilia

Share your Borden experiences and learn about others. Submit your Borden memorabilia to be a part of Borden memories.
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1940's Beulah Cup Mug

1940’s Cup Mug of Beulah the Cow by Universal Cambridge Co. is one among an assortment of family member mugs available. This mug from the collection features one of the first of Elsie, the original company mascot’s, calve children, Beulah. Offspring Beauregard (1948), Husband Elmer the bull, and twins Larabee and Lobelia (1957) are also part of the family set.

Borden's Malted Milk Tin

Flavored milk provides the same 9 essential nutrients as white milk. This vintage tin reads, “Borden’s New instant sweetened chocolate flavored malted milk is a source of body-building protein…” Children are a huge fan of milk and flavor sweetens the deal. The graphics on this tin contain images of a young boy and girl drinking chocolate milk, Elsie, and her daisy logo. Borden has found ways to keep a healthy amount of fun throughout the years.

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